It’s no secret that employers put first priority on recruiting ‘A’ players. Building In-house talent continues to be a key determinant in who leads a particular industry. Talent that builds a vision and leads towards flawless execution. Talent that innovates with customer needs and trends in mind. Talent that designs and builds efficiently. Talent that provides customers with an extraordinary experience.
And this demand for talent is particularly evident in the latest trend in recruiting. Recruiting that is increasingly aimed at ‘passive’ job seekers (PJS). Those individuals who are currently employed and engaged, who are not actively looking but are always willing to entertain thoughts of moving on to a new opportunity.
The smart employers are reaching out to this group of PJS through positive branding, done largely through online and the media. Those apple vs. windows TV commercials are aimed at wider audience than just consumers. Would YOU want to be that windows dude? And if you look online at google, apple, microsoft, whole foods…the message is ‘come work here. We’re just like you. You’ll fit in’.
Smart employers know that a job description and salary range won’t entice someone who is currently ‘happy’ to change her employer.
But the glimpse of a better everyday work ‘experience’, of being somewhere that is more in tune with who you are…now couple that with career opportunity and a salary range and she’s listening! Do you want to be open to these new opportunities?
posted by chris fogarty - FiredUP Careers
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